About The Ford MDA
Ford MDA’s mission is to sustain, strengthen, and grow the membership, our organization will increase our voice with Ford Motor Company, give us more resources to assist our members, and enhance participation with our dealer body. Ford MDA strives to be a value added organization for our members
The challenge
A cluttered, outdated design and poor user interface significantly impacted the user experience. This led to reduced member engagement, diminished brand perception, and hinder effective communication with Ford MDA members.
Innovative Approach
Our approach to designing the Ford MDA website will prioritize a mobile-first design, ensuring a seamless user experience across all devices. The website will feature a clean, intuitive interface with engaging content, including success stories, industry insights, and interactive elements. We’ll integrate social media feeds to foster community engagement and leverage data analytics to optimize the website’s performance. By adhering to WCAG guidelines, we’ll ensure accessibility for all members.
Benefits
By redesigning the Ford MDA website, we enhanced the overall member experience. A modern, user-friendly interface will boost engagement and loyalty. Data-driven insights allowed us to optimize content and features, tailoring them to the specific needs of members. Ultimately, this strengthen ed the Ford MDA brand and foster a thriving community.
